Advertising-display device



NOV. 5, 1929. c, s 1,734.782

ADVERTISING DISPLAY DEVICE Filed Feb. 1929 2 Sheets-Sheet l (-1 M ATToRNY Nov.- 5, 1-929. c s 1,734,782

' i ADVERTISING DISPLAY DEVICE il d Fe 1929 2 Sheets-Sheet 2 INVENTOR LQ rarfiJfam 1 9 I y y. 3%

Am ATTORNEY Patented Nov. 5, 1929 UNITED STATES PATENT- orrlca CYRUSPALMER STAM, .OF FLORAL PARK, dtl'EW YORK, ASSIGNOR'TO OBEBLY & N'EWELL,

' 545 PEARL ST. CORR, 01 NEW YORK, N, Y., A. CORPORATION OF NEW YORKADVERTISING-DISPLAY nnvrcr.

Application filed February 1, 1929. Serial No. 386,712.

This invention relates to advertising display devices, and has for itsprimary object an purpose to provide a device of this kind for use inwlndow or counter display adver- "8; tising of commercial commoditieswhich is simple and inexpensive in its construction, and may be easilyand quickly set up in position for use or collapsed or folded so thatits several component parts will assume a com actrelationship whereby alarge number of t 0 articles may be conveniently stored in a relativelysmall space.

"It is a more particular object of the invention to provide anadvertising display device of this kind in-which the several relativelyfoldable parts will automatically assume the.

correct relationship to each other for the arrangement of the advertisedcommodities in juxtaposition thereto by asingle, simple 2 manualoperation in arranging the device in display position,.and withoutrequiring the subsequent manipulation of interlocking elements, easels,or other attaching or supporting members in order to retain the primaryrelatively foldable parts of the device in set up position.

More particularly,-in one embodiment of the invention, the deviceconsists of intermediate and side main display panels and a base sectionhingedto the lower end of each panel. The base sections are alsohingedly connected with each other and ,the side panels are hinged tothe opposite edges of the central display -panel. The base panels maythus be moved to a osition at right angles to the respective displaypanels to rest upon a counter or window floor merely by the movement ofthe side panels to a position in angular relation to the central displaypanel. Also when the device is folded or collapsed, it is only necessaryto move the side panels inwardl whereupon the base sections connectederewith'will be folded upon the base section connected with the centralpanel and said base sections will be closely confined between jthe sidepanels and the central panel inlsupe osed relation.

It 1s aso an additional object of the nvention to provide a structure asabove described which may 'be conveniently produced m a single blankfrom heavy cardboard and having hingedly connected parts of the centralpanel and the base section which is connected therewith which arerelatively movable when the device is set up to provide a convenientsupporting shelf for the merchandise to be displayed. i

With the above and other objects in view, the invention consists in theimproved advertising display device and in the form, construction andrelative arrangement of its several parts as will be hereinafter morefully described, illustrated in the accompanying drawings andsubsequently incorporated in the subjoined'claims. i

In the drawings, wherein I have illustrated one simple and practicalembodiment of the device, and in which similar reference charactersdesignate corresponding parts throughout the several views,

Figure 1 is a perspective view showing a preferred form of the device asset up in position for use;

Fig. 2 is a similar view showing the device partly collapsed or folded;

Fig. 3' is a plan view illustrating the display device completely foldedor collapsed;

Fig. 4 is a sectional viewon an enlarged scale taken substantially onthe line 4-4 of Fig. 3, and g Fig. 5 is a plan view of the cardboardblank. from which the device is produced.

Referring in detail to the drawings, the display device is preferablyformed from heavy cardboard, and as herein shown consists of a singleblank cut from the cardboard sheet by means ofa suitable die to providea relatively wide'central display panel 5 and the side display panels 6..These panels may be of any suit able length and width and at theirupper ends have a predeterminedornamental contour. The cardboard isscored at the juncture of the panels 5 and 6 to provide flexibleconnecting hinge folds 7.

The central panel5 at its lower end is provided with a. projection whichpreferably tapers in width and forms acentral base section 8, thecardboard being scored at the juncture of the base section with saidpanel to provide the hinge fold 9. Additional base sections 10 extendlaterally from the opposite edges of the central base section 8 and areconnected therewith by the hinge folds 11. Each of these latter basesections is also scored in parallel relation to one of its edges toprovide a hinge fold at 12, said edge portion of the base section beingadapted for attachment by a suitable adhesive to'the outer or rear faceof one of the side panels 6 at\thelower end thereof as clearly shown inFig. 1 of the drawings.

The cardboard material is also provided with spaced parallel cuts orincisions indicated at 13 which extend into the central base section 8and into the lower end of the cen-' tral panel 5. Between these cuts orincisions, the material is scored to provide the hinge folds indicatedat 14, 15 and 16 respectively. Thus, between the hinge folds 14 and '16the material is scored along the hinge fold 15 to provide the relativelymovable parts 17 and 18 respectively. It will thus, be seen that whenthe parts of the blank are positioned as shown in Fig. 1 and the basesections 10 per manently connected with the lower ends of the sidepanels 6, the parts 17 and 18 assume positions at right angles to eachother, the parts 17 constituting a supporting shelf positioned above theplane of the central base section 8 and in parallel relation therewith.

It is of course, understood that in the use of such devices, the frontsurfaces of the panels 5 and 6 bear appropriate printed advertisingmatter, or lithographic illustrations of various kinds descriptive ofthe use of the particular commodity to be advertised. In arranging thedevice in a show window or upon .a-counter, it is only necessary to movethe side panels 6 from the folded position on the centralpanel as shownin Fig. 3 to the angularly projecting position with respect to thecentral panel as seen in Fig. 1 in order to move the relatively foldablebase sections 8 and 10 to a position in a common horizontal plane at theloweredges of said vertical display panels, such 0 eration resultingfrom the fact that the side base sections, 10 have a permanent hingedconnection with the lower ends of the side panels 6 so that said basesections 10 necessarily partake of the movement of said side panels, andin such movement also necessarily cause the downward and outwardmovement of the central base section 8 with which the sections 10 arehingedly connected.

Simultaneously, the, shelf forming parts 17 and-18' connected with'thecentral base section 8 at the central panel 5 assume positions in rightangular relation to said panel and base section respectively. One ormore of the commodities to be advertised is then placed upon thehorizontal shelf 17, the weight thereof being wholly disposed in advanceof the panel 5, effectually preventing the accidental overturning orcollapse of the device and maintaining the firm contact of the severalof the panels 6, and of course the central section 8 is thereby alsomoved upwardly towards the central panel 5 as clearly illustrat ed inFig. 2 of the drawings. In such movement of the central base section 8,the shelf forming parts 17 and 18 are also folded upon each other. Thusas the inward collapsing movement of the side panels .6- continues, it

will be clearly evident that the parts 17 andg,

18 will be folded into closely superimposed relation to each other andupon the face of the panel 5 while the base sections 10 will be foldedupon the base section 8 whichalso lies in closely superimposed relationto :thepanel 5 and the part 18 and finally the side panels 6 closelycover and confine the relatively foldable base sections and theparts 17and 18 between said side panels and the central panel 5, as shown inFig. 3 of the drawings. The,- relatively foldable parts thus areprotected against mutilation or injury by the main panels 5 and 6, inthe stacking of a largenumber of the devicesupon each other fortransportation or storage.

From the above description, it will'be seen that I have providedanadvertisin display device which is capable of instant a justment toits set up or collapsed position, and in which the several parts at alltimes remain in er-z manently connected relation with each ot er. Byavoidingthe necessity of more or less intricate manipulations ofinterlocking tabs, or other elements to be individually operated afterthe main parts of. the device have been disposed in their properrelative positions, conslderable time in the dressing of show windowsmay be saved, and undue straining of the cardboard parts with thepossibility of tearing or otherwise mutilating the same it alsoobviated. It will further be appreciated that such a device may bemanufactured and distributed by the producers of commercial commoditiesgratis to the retailers, at very nominal cost.

I have herein illustrated and described an embodiment of my presentinvention which has givenentire satisfaction in practical use.Nevertheless, it is to be understood that the essential features of thepresent disclosure are susceptible of'embodiment in variousotheralternative structural forms, and I. accordingly reserve the privilege.of resorting,j..to;..,all such legitimate changes therein as may-befairly embodied within the spirit and scope of the invention as claimed.1 r 'I claim:

1. An advertising display device comprising a single unit structurehaving a'central display panel and side display panels hinged-. lyconnected with the central panel at its opposite edges, and a basesection associated with each of the display panels and having aninseparable hinge connection with the lower edge of the central panel,and said basesections being hingedly connected with each other wherebyupon movement of the side display panels from a superimposed positionupon the base panel to a set up position in angular relation thereto,said ase sections are automatically moved into a common horizontalplane, and additional relativel foldable parts integrally connected witht e central panel and the central base section and automaticallyassuming a position in right angular relation to each other to form anarticle supporting shelf when the device is arranged in set up position.

26 2. A display device formed from a single blank of cardboard andcomprising central and side display panels hingedly connected -with eachother and a base section having a permanent hinge connection with thelower 30 end of each panel for folding movement relative thereto, andsaid base sections being also hingedly connected with each other andadapted to be moved into superimposed relation upon the central displaypanel by the inward folding movement of said side panels thereon tocollapsed position, and said blank being out along spaced parallel linesextending into the lower end of said central panel and said central basesection and having .40 parallel hinge scores between said cuts providingfoldable parts adapted to assume a position in right an lar relation toeach other to provide a orilontal supporting shelf above said centralbase section when the device is arranged in set up position.

In testimony that I claim the foregoing as my invention, I have signedno name hereto.

YRUS P R STAM.

